# Instructions for AI agents using the GravityKit brand kit

Copyright © 2026, Katz Web Services, Inc. GravityKit and GravityView are registered trademarks of Katz Web Services, Inc.

## Find the right file

1. Fetch https://brand.gravitykit.com/brand.json. Every asset has `use`, `avoid`, `background` (`light`, `dark` or `any`) and `files[]` with a `url`, `width` and `height`.
2. Choose by `use`, `avoid` and `background`, not by file name.
3. Link to or download the file's `url`. URLs are stable, public and can be fetched from any site.

## Rules

- On a light background use `gravitykit-color-dark`; on a dark background use `gravitykit-color-light`.
- Show Floaty only once per page or graphic. Where the logo already appears, use the wordmark elsewhere.
- Gold Floaty means GravityKit the company. Rainbow Floaty means only the product collection (All Access, bundles).
- Don't mix the flat gold Floaty with the line-drawn Floaty poses on one graphic.
- Never redraw, recolor, stretch or add effects to a logo or Floaty. Never set the wordmark in a font; use the logo files.
- Write "GravityKit" as one word with a capital G and K. "Gravity Forms" has a space.
- Type: GK Norm SemiBold for h1 and h2 (letter spacing −1px); Eudoxus Sans for everything else. Links and main buttons: raspberry `#D91556`. Brand colors: navy `#001A4D`, gold `#D99B21`. The full scale is under `typography` in brand.json.
- Use a product's own color (listed in brand.json under `colors`, role `product`) only for that product.

## Copyright and permitted use

- Keep the copyright line above with any copy of these files or instructions you pass on.
- Use the files only to refer to GravityKit and its products. Don't produce work that suggests GravityKit sponsors or approves someone else's product, and don't put the logos or Floaty into another product's name, logo or domain.
- Using Floaty apart from the logo needs GravityKit's approval: https://www.gravitykit.com/support/
- The fonts are free to use and share under their own licenses (GK Norm: SIL Open Font License 1.1; Eudoxus Sans: ITF Free License).
- Full terms: https://brand.gravitykit.com/guidelines/usage/

## Guidelines

- [Our name](https://brand.gravitykit.com/guidelines/name.md): How to spell GravityKit and how we relate to Gravity Forms.
- [Logo](https://brand.gravitykit.com/guidelines/logo.md): Which logo file to use, spacing, and what not to do.
- [Colors](https://brand.gravitykit.com/guidelines/colors.md): Navy and gold lead. Secondary colors are for accents and charts.
- [Floaty](https://brand.gravitykit.com/guidelines/floaty.md): Our astronaut mascot, the gold and rainbow versions, and the poses.
- [Typography](https://brand.gravitykit.com/guidelines/typography.md): GK Norm for the two largest headings, Eudoxus Sans for everything else.
- [Product icons](https://brand.gravitykit.com/guidelines/product-icons.md): Small rounded icons for lists, large tiles for a single product.
- [Usage and copyright](https://brand.gravitykit.com/guidelines/usage.md): Who owns these files and how you may use them.